Nearly 80 percent of the U.S. population has at least 1 social media profile.

If your business isn’t on social media yet, you’re missing out on a huge potential pool of clients and customers.

But with so many different social media platforms and ways to use them, figuring out how to make social media work for your business can be a challenge. Luckily, it doesn’t have to difficult. With a few simple tips, any business can learn how to use social media to its benefit.

Keep reading to learn 7 effective ways of promoting business on social media.

1. Grab Their Attention

Our attention spans are short.

The myth that our attention spans are as short as a goldfish’s may have been debunked. But with so many other things vying for our eyes while we scroll through our social media feeds, you have just seconds to capture someone’s attention.

The first step in learning how to promote on social media is learning how to grab your followers’ attention with catchy headlines and captions.

While a stunning image or quirky video might cause them to pause (more on that in a moment), it’s the headline or caption that will draw them in and leave a lasting impression.

2. Hold a Contest or Giveaway

If your goal is to grow your social media following, and grow it fast, one great promotional tool is to host a contest or giveaway.

The prize of this contest or giveaway actually isn’t that important. It could be related to your business, like a product or a free service. Or it could be entirely unrelated, like an Amazon gift card.

You don’t have to spend a fortune on the prize either.  Anything that is free attracts people.

What is important is building excitement for the contest or giveaway. Doing so will help to encourage sharing.

Take this one step further by requiring people to like and share a post to enter your contest or giveaway. You’ll instantly be reaching a much larger audience, all for the cost of whatever you’ve chosen to give away.

3. Engage With Your Followers

Whether you’ve got 5 followers or 5,000, you need to be engaging with them if you want to build a solid social media reputation.

Respond to comments on your posts. Answer as many private messages or public posts on your business page as possible.

Both of these actions help give your social media pages a personable feel. Your followers will appreciate feeling as though they are dealing with a person, rather than a faceless-business.

As your following grows, it will become impossible to respond to everyone. But that doesn’t mean you need to give up on this strategy entirely. Instead, simply respond as you can, with meaningful, insightful answers or comments.

You can even use social media as a platform for utilizing chatbots. These popular digital marketing tools allow you to respond to your followers with an automated virtual responses.

4. Embed Social Media Buttons on Your Website

When it comes to learning how to use social media effectively, integrating social media into your overall marketing strategy is a must.

Your social media and your website content should work hand in hand. When you post new content to your website, you should share it on your social media platforms as well.

But you’ll want to physically connect the two as well.

Embedding social media buttons on your website will give visitors to your website a chance to check out your social media channels as well. While you can use a newsletter or email list to try to get people back to your website, these methods aren’t always effective.

But if your visitors click their way onto your social media pages, they may like or follow you. Then, they’ll see your new content every time they scroll through their feed.

5. Provide Stunning Visuals and Attractive Videos

Your stagnant content is important for promoting your business on social media.

But if you really want to grow your following and get your posts noticed, you’ll need more than just words.

Stunning pictures and catchy videos will capture your followers’ attention spans much more effectively than even the best-worded post.

Visuals and video are also great for entertaining your followers. If they enjoy the things you post, they’ll check out your content more often.

While promoting your products and services is important, you’ll first need to draw in new followers. This is a great way to do this.

6. Find Your Community

Social media platforms, and particularly Facebook, help people come together and find others who share their interests. These platforms provide tools, like Facebook’s Groups, to help foster those shared interests.

Individuals aren’t the only ones who should find their communities on Facebook.

Small businesses can help build brand awareness and grow their following by finding niche communities related to their industry to promote their content and products in.

7. Share Others Content

Your own content is important. But if you only ever post sales, products, and updates, you risk coming across as too business-focused. This goes directly against establishing yourself as a friendly, personable face on social media.

Sharing other content related to your business is a great way to avoid this pitfall.

You won’t want to post competitor content. But anything else is fair game.

For instance, if you own a wellness company, inspirational quotes are great for garnering some likes. If you own a hotel, promotional material about the city or country your hotel is located in can inspire your followers to book their next stay with you.

Promoting Business on Social Media

Now that you know a few effective ways of promoting business on social media, it’s time to get to work.

Implementing even just one of these tips can help you grow your social media following, which will help drive new leads and visits to your website.

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