Let’s talk about why you should double down on what’s working for your website.
And ignore all of the noise around you.
If you follow the advice I’m about to give you here, you’ll hit your online goals much faster.
So here it is…
As entrepreneurs, bloggers, and small business owners, we’re always looking for the next big thing.
This is called the “shiny object syndrome”.
In today’s fast-paced world, we want instant results. And whenever we see someone else using a new tactic or hack to crush it, we feel like we have to do the same thing to win.
But that causes us to stretch ourselves way too thin.
And slows down your growth.
Here’s an example from my own business just a few years ago…
I hit a plateau with one of my most successful affiliate websites and wanted to break through that barrier.
So I started looking for new ideas online and I came across a blog post by Gary Vaynerchuk about how to create 64 pieces of content per day.
His motto was that you have to be everywhere online to get noticed: Facebook, Twitter, LinkedIn, Snapchat, Pinterest, etc.
And if you put out 64 pieces of content per day, you’ll become the most attention-grabbing brand in your market and dominate your competitors by out-producing them.
To me, this sounded like an amazing idea.
And I let my shiny object syndrome take over and started cranking out as much micro-content I could each day.
I turned blog posts into videos, audio files, images, tweets, social media stories… the who shebang.
And became social media obsessed overnight.
And you want to know what happened?
I worked 10-hour days.
Was completely exhausted.
And got ZERO results from following that stupid strategy.
Fact was my audience for that affiliate site was not looking for answers to solve their problems on social media.
They were looking for answers on Google.
After I realized this, I looked at my Google Analytics and Search Console for clues on what content my visitors enjoyed most.
Here’s what I found…
There were 2 specific types of blog posts that drove the most traffic to that site:
- Product roundup buying guides
- Question and answer blog posts
So I decided to double down on what was working and ignore everything else.
I put all of my time and energy into writing content that met those two criteria for the next 90 days.
I stopped posting on social media…
And creating videos…
And pinning on Pinterest…
And writing individual product reviews…
And posting comparison guides…
And publishing seasonal content…
I only focused on roundup buying guides and blog posts that answered questions in my market.
And here’s what happened after those 3 months:
I felt great.
Worked only a few hours per day.
And broke through the barrier I had by increasing both my traffic and income for the affiliate site.
It was awesome, and refreshing, to say the least.
Now, I just stick to the same plan and keep my shiny object syndrome in check (which, to be honest, is still hard to do).
So the lesson for you here is to double down on what is working for your website.
Look at your Google Analytics and Search Console for answers.
And produce ONLY that type of content moving forward.
You have to have good on-page SEO in place if you want to rank in the top 10 on Google.
Also, you have to give Google the exact type of content it wants to see on the page to get into those top spots.
Without those two things in place, you’re doomed for failure.
If you need help with this, my Master On-Page SEO course has the answers.
It reveals my exact on-page SEO strategy and content writing methods that put my content on page one of Google.