It is not a novel concept that free SEO tools can be helpful for SEO. The majority of marketers are aware that information is power, and SEO knowledge is just as potent as the facts it is based on.
Your SEO campaign will be stronger if you have access to accurate, dependable, and simple to use SEO tools. They will get useful information about the operation of both your website and the SEO strategies used by your rivals.
Let’s review the fundamentals before moving on to even more fantastic justifications for using SEO tools.
1. Shred Competitive SEO Technique
It can be simple to fall victim to the dark side in a world filled with shady marketing and SEO strategies. Fortunately, you can satisfy your want to snoop on your rivals without abusing your morals.
You can investigate your SEO competition approach using a variety of SEO tools, like SEMrush or Raven.
In addition to displaying their ranks and release numbers, they also show the sources of their backlinks and the performance of their material across all platforms.
Using free SEO tools to view your competitors’ backlink profiles is one of the weirdest methods to spy on them. Here, you can discover where their backlinks originate from, how long these sites have been around, the text anchor, and much more.
Then you may set up a strategy to get to these same locations and build links to your own website. I don’t need to search the internet for chances in the sector because you can quickly compile a list.
As you advance in the SEO game, compiling a list of keyword chances can become more difficult. You might have reached a brick wall and don’t know what kind of material to add next.
2. Save Time and Money on SEO Audits
When it comes to identifying website flaws, integrated SEO checks provide a wealth of information. Unfortunately, thorough inspections frequently every year take a lot of time and money to produce manually.
When using SEO tools, this time and expense can be cut in half while still delivering results of the same (or higher) calibre.
A wonderful, free crawler tool called Screaming Frog finds a tonne of possible problems with your website, including:
- Orphaned pages.
- Missing page titles.
- Missing meta descriptions.
- Broken connections.
- Bad page depth.
- Server page errors.
Other applications, like SEMrush and Majestic, entirely automate this procedure by gathering a variety of data into an understandable report. For as low as $100 a month, you can produce these reports for yourself or your clients.
The reports serve as a road map for fixing issues with the website, from on-page SEO to content to link structure to page load times. The most reliable method for creating a strong SEO foundation for your website is to start with an SEO assessment.
3. Find High Conversion Keys for Content & Content Marketing
It’s easier said than done to choose the right keywords for your website. Insufficient search volumes and little competition make it difficult to find industry phrases with respectable search volumes.
One reason is because consumers are looking for subjects more than ever in their search queries.
- For free information?
- To solve a problem?
- To buy a product?
Users looking for:
You must respond to these inquiries.
Search for Low Hanging Fruits with Different Keywords
With SEO tools, you can find keywords that you might have overlooked before. It will provide pertinent keywords and variants that can be applied to various kinds of content.
Examining your site’s current rankings, where you fall in the rankings, and which ones could use a boost is another method.
Find keywords with free SEO tools that:
Even though your website is currently ranked for certain terms, some more optimisation could have a significant impact.
Although your website is already ranking for it, you want to drop it so you can remove it from your approach.
Targeting well-performing and differentiating keywords makes sense.
This will indicate whether new content needs to be added or whether the currently published content needs to be optimised.
Highly Effective Keywords
Targeting keywords with a buyer intent makes sense because they typically have the highest conversion rates.
You can still use the content to create leads even if your initial goal is not to sell a good or service.
To gain a competitive edge, try to convert happy keywords and include content enhancements in your writing.
You can use SEO tools to research your competitors’ content marketing strategies.
Simply take a look at the posts with the greatest rankings and/or the ones with the most backlinks to determine whether you are employing content upgrades directly.
With the use of SEO tools, you can think outside the box and use the information to support a comprehensive SEO plan.
4. Monitor SEO Progress & KPIs
The primary indicator of a website’s SEO performance, in the eyes of many owners, is its ranking. But there are other more indicators that are important to take into account, especially organic traffic and conversions.
These can be really challenging to quantify in terms of SEO success. Thankfully, SEO tools make it quite obvious when your SEO efforts are successful.
Your goals and the nature of your business model will determine the key performance indicators (KPIs) they track. Some of them could be:
- Keyword rankings
- Domain authority
- Return Number
- Form fills
- Social media reviews
It is important to track your development across a variety of metrics and platforms to make sure that the traffic you are receiving is both more of a conversion and is increasing.
You can even track specific keywords and the backlinks they are attempting to obtain with tools like Raven Tools. Reports that contrast your period-over-period advancement with that of your rivals can be made.
You can always tell if your SEO efforts are working. To monitor what matters most to your website, use free SEO tools.
5. Look & Understand Data
Contrary to popular belief, not every SEO PRO has a unique number.
Thankfully, there are plenty of SEO tools available to assist you in understanding data through data visualisation.
What is Data Visualization?
Presenting data in the form of a graph or diagram is known as data visualisation. Data visualisation technologies comprehend and interpret the numbers in a meaningful fashion, eliminating the need for the user to decipher the meaning of the numbers themselves.
This is really helpful if you are tracking the evolution of your SEO efforts, looking at user demographics, or evaluating the efficacy of your marketing initiatives.
Using SEO tools to visualise data
Numerous SEO tools will produce graphical reports that let you quickly monitor and analyse data. When it comes time to explain complicated measures to customers, these can be extremely helpful.
You may update your SEO approach and explain your client’s strategy using platforms like TapClicks, which offer robust data marketing virtualization tools.
6. Communicate Clear ROI to Customers
Aside from the previous point, SEO tools also make it simple to present results to your clients.
Your clients expect to see both improved traffic and sales, whether you are an SEO pro or a marketing. What works and what doesn’t are quite evident with the help of free SEO tools.
You can make unique reports using the SEMrush reporting options and deliver them to your clients. Display KPIs, draw attention to your efforts, and even include a summary of the data’s significance.
Customers are more inclined to stay with you for a long time if you can clearly explain how many leads or how much revenue they are generating for them as a result of their SEO investment.
Additionally, it makes it simpler to place an ad value to advance to this level.